According to Scott Alexander, “All good’s hard. All evil’s easy. Dying, losing, cheating, & mediocrity are easy. Stay away from easy.” That is the key phrase you have to keep in mind when choosing SEO companies you may want to hire – evil is easy. So if you think that this company is too good to be true, think again. You will lose money if you make yourself a fool by believing in them.
You cannot erase the fact that there are SEO frauds. These companies promise immediate and impossible results. Here is a systematic guide to help you identify the bad apple from the good ones.
There is no standard formula in SEO. The market is fluctuating day by day so you cannot create a concrete method to increase your ranking on the net. To succeed in SEO, you need hard work and persistence to get to the top. If you have found SEO companies that say something about a secret formula, turn them down immediately.
As it was said in the first point, the market is unstable. You cannot predict what would be “in” for the next couple of months. You do not know if white hat can still be an effective strategy for marketing. This means, there is no pattern in SEO. Everything changes every now and then so you just have to go with the flow. Observe the changes and move with it.
If SEO companies brag about having connections in Yahoo and he or she says that they can help with increasing your ranking, well, it is not true. People who work in these companies – Google, Yahoo, and Bing, do not know what is happening to the search engine rankings. Only the computers know how to index the pages and rank them accordingly.
4.Too Many Search Engines
Primarily, submitting your site to a million search engines would not guarantee better visibility so you do not have to be lured with this offer. Three to four search engines will do.
5.Rank to the Top
Some SEO firms give assurance that your company will immediately be on the number one spot. This is definitely impossible. SEO is a complex job and nobody can determine its behavior. Even the richest businesses that hire the best SEO companies are not certain about their position in the search engine results page.
One tactic in attracting your attention is by giving freebies. SEO is hard so people who work on it should be given enough credit on their job. Online marketing needs a lot of time and effort to gain results. This would even take months of designing and redesigning.
Once you have detected that a specific company is deceiving you, do not hesitate to reject their offer. They may present the best package in the market but all they need is access to your personal information. Do not let these people fool you.